Proponent:

• Recipient: Brad
• Address: 12uYULCstsq2Nd5hmjPidnSQGDcy4WJhLFw9qJJFEz6tEbiQ
• Amount: $4126 (596 DOT @ EMA7)

Date: March 2024

Short Description:

This proposal seeks a retroactive payment for a video game streamer who prominently displayed a Polkadot sign and promoted it to his large, youthful audience during a month-long campaign, resulting in over 3.4 million combined video and stream views.

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Context

This proposal details a request for compensation after a month-long promotional initiative by a prominent video game streamer who actively endorsed Polkadot across various platforms including Twitch, TikTok, and Discord. The campaign featured visible branding and direct engagement, significantly boosting Polkadot's visibility among a largely youthful audience.

Proposal

Campaign Overview

From March 18 to April 17, 2024, the streamer conducted a targeted promotion of the Polkadot network during his regular streaming sessions. This period involved the use of a prominent, bright LED Polkadot sign placed directly behind him, ensuring continuous visibility throughout each session.

Platform and Audience Reach

• TikTok Followers: 137,100 (TikTok Account)
• Discord Members: 13,400 (Discord Server)
• Twitch Subscribers: 4,700 (Twitch Account)
• Demographics: 86% of viewers are under 35 years old, with 64% under 25 years old.

Streaming Metrics

• Total Hours Streamed: 101 hours
• Total Views: 3,400,000
• Video Views: 2,100,000
• Stream Views: 1,300,000
• Average Viewership: Approximately 800 viewers per stream

Promotional Tools and Strategies

The primary tool for the promotion was a large LED Polkadot sign, which was not only a backdrop during the streams but also a conversation starter about the Polkadot network with the audience. This sign was strategically positioned to maximize viewer engagement and interest in Polkadot.

Conclusion

The streamer successfully integrated Polkadot promotion into his daily streaming routine, effectively reaching over 3.4 million views across all platforms. The proposal requests a retroactive tip for the costs associated with the LED sign and to acknowledge the streamer's efforts and results in promoting Polkadot to his significant, predominantly young audience.